Geigy 1940 - 1970, pharmaceutical designs. I chose this because I like the Swiss minimalistic, bare stripped down design. Including only the necessary information in a way that successfully communicates it. The grid layout and simplistic typeface is also a trait on modernism in Graphic Design.
I got the image from this blog about Swiss design. There are some really good examples of Swiss design on this blog.
http://www.smashingmagazine.com/2009/07/17/lessons-from-swiss-style-graphic-design/
Author Rick Poyner - No More Rules Graphic Design And Post Modernism. The cover was designed by Kerr Noble
I chose this because the title speaks for its self and the image represents post-modernism within Graphic Design. The information on the front is condensed and is pretty difficult to read. The colour scheme is kind of crazy and doesn't really work for me personally. There doesn't seems to be any rules in this design which is a trait of post - modern design.
Form not following function.
Form not following function.
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