Identity - James Beighton

•To introduce historical conceptions of identity
•To introduce Foucault’s ‘discourse’ methodology
•To place and critique contemporary practice within these frameworks, and to consider their validity
•To consider ‘postmodern’ theories of identity as ‘fluid’ and ‘constructed’ (in particular Zygmunt Bauman)
•To consider identity today, especially in the digital domain

Theories of Identity

•ESSENTIALISM (traditional approach)
•Our biological make up makes us who we are.
•We all have an inner essence that makes us who we are.
•POST MODERN THEORISTS DISAGREE
•Post-Modern theorists are ANTI-ESSENTIALIST (more of this later …)

Class

Nationality

Race/Ethnicity 

Gender and sexuality 

‘Edmund Bergler, an American psychoanalyst
writing in the 1950s, went much further, both in
condemning the ugliness of fashion and in relating
it to sex. He recognised that the fashion industry
is the work not of women, but of men. Its
monstrosities, he argued, were a “gigantic
unconscious hoax” perpetrated on women by the
arch villains of the Cold War –male homosexuals
(for he made the vulgar assumption that all dress
designers are “queers”). Having first, in the 1920s,
tried to turn women into boys, they had latterly
expressed their secret hatred of women by forcing
them into exaggerated, ridiculous, hideous clothes’ 

Wilson, E. (1985), Adorned in Dreams: Fashion and Modernity, London, I.B. Tauris, page 94

Mutton Quad Research

Print products

By ACRE

"PACT is an open space where partnerships between like-minded businesses are housed. The clients’ different backgrounds in hairstyling, food and fashion, challenged the agency to create distinction amidst homogenising the brand experience. We first went about designing a unifying element with the use of the ampersand (&) symbol, altering its structure to spell “PACT”. The ampersand celebrates partnerships and is positive about the likelihood of future collaborations. The design execution of marbling was chosen to depict three dissimilar businesses coming together to form a single-minded entity. The swirls and mix of marbling underlines the brand’s reflexive yet determined vision of celebrating partnerships."

This branding is beautiful by acre. I think the photography will make or break product shots like this when the purpose is for people to view work online. When I view work and like it it is generally because  of the design, but if it has been badly presented it really does spoil it for me. It gives your work something to identify with, something a little more iconic. The pink background below for example set ACRE work apart in my from other work that has been photographed on white back drops.

Sissy's Southern Kitchen

Tractorbeam™- USA

www.tractorbeam.com/

FOCUS: Packaging, Design, Branding

Another example of this work by Tractorbeam; what is going on with these animals in the product shots? I have no idea it intrigues me and grabbed my attention.

Really like the yellow edges on the business card. I will try some experimentation with this.

Tokidoki

Art Direction, Branding

by Miguel Ángel Salido

Breadth of product range designed here. I really like the theme of the restaurant and the portrait photography does it for me.

Posto - Branding

By Oat

Somerville, MA, USA

oatcreative.com

FOCUS: Art Direction, Branding, Graphic Design

COMECO // Corfu Meat Company

Branding, Graphic Design, Print Design

Creative Director

Chris Trivizas | Design

Athens, Greece

www.christrivizas.gr

FOCUS: Packaging, Branding, Graphic Design

Probably one of my favourite branding projects on Behance. I like this because Comeco showed the design process of the logo which I thought was interesting.

Pretty sure this is a digital mock up. Appropriate as it just looks visually better as a mock up rather then a printed letterhead and envelope photographed. 

This was really nice to see, interesting to see how other people design logos.