Responsive - Fluxx Design Research

The client for Fluxx wanted a logo with a hidden meaning. He specified lots of examples like the one below for us. It was easy understanding what he wanted but it was hard to apply this to his logo name. Fluxx? Th word Fluxx is quite a hard word for formulate any type of visual imagery from.

It was an interesting brief with a strong logo concept. You can see this example has the hidden numeral 8 throughout it. Very clever idea.

Here you can see the man riding a bike in the 'tour' part. 

What is good? - Research

'Pentagram’s Natasha Jen designed the identity and environmental graphics for the exhibition Gimme More: Is Augmented Reality the Next Medium?

On view at Eyebeam Art+Technology Center in New York. Originally developed by the EPFL+ECAL Lab at the Ecole polytechnique fédérale de Lausanne in Switzerland, the exhibition showcased seven installations by artists who use augmented reality (AR) to tell stories in new ways. Previous incarnations of the exhibition have been shown in London, Milan, Paris and San Francisco; the New York version was designed in collaboration with SOFTlab and Futureflair, and featured several new works.

Augmented reality is reality with something extra—objects, environments or interactions that have been enhanced with virtual content or storytelling that blurs the line of the physical and digital. Jen’s graphic design for Gimme More plays on this intersection of the material and immaterial, using simple elements of light and shape to create an otherworldly effect that helps introduce visitors to the subject and sets off SOFTlab’s innovative exhibition design.'

http://new.pentagram.com/2013/03/new-work-gimme-more-at-eyebeam/



Relevance

Augmented reality is underneath and directly linked to perception. How we percieve objects within our environment. I have documented this work because I think it is a great example of how you can work within the perimeters of an exhibition space. 

This work could serve to help me measure the success of my planned exhibition and is perfect contextual research for what Ia m doing.

Here you can see the layout of the exhibition which is interesting/ useful. The use of the projector again highlights the possibilities of digital media within the exhibition. 

Also how the work fits contextually within augmented reality shows me the kind of research I need to be looking at to achieve these same results. It is something different from a standard poster and fulfils its purpose. 

I think it is really useful as you get to see the scale of the work in proportion with the exhibition space. As it is not possible for me to view the gallery first hand.

Here is a poster for the exhibition. Again this is informing me to the range and style that I need to research. Also this is useful as I can see what information needs to go on the poster, such as time, dates, locations.

Studio brief 2 - Theory into practice

Google Glass

A selection of images from the Google Glass website. The product is being launched in 2014. Google have had 'Glass Explorers' who are members of the general public who test the product and provide feedback. The images and the video that Google provide shows how 'Glass' will effect the everyday lives of individuals. 

The portraying of Google Glass is fairly realistic and will function similar to how it is shown. I am interested to see how accurate the voice recognition is.

The design of the actual head ware is pretty tech. Although it is different from conventional glasses I can vision people really running with the idea of wearing the glasses everyday without problems with how they look.

Automated system like Apple's Siri. Hopefully it will function how it is advertised...

POV videos and voice automated activation. If you think about how storage capabilities are improving along with battery technologies, it opens up the 'Black Mirror' idea of constantly filming your whole entire life. Everyone being a director and actor within their life. Scary?

The Google glass explorers page. 

Live on screen sat nav technology will change the way we navigate in the car. It will be interesting to see if the system on screen is a distraction to the drivers vision.

This technology opens up the idea of being connected around the world allowing video communication, especially with the internet taking over the TV soon to happen. Will this effect our social patterns, for example will we make the effort to fly home on new years or will we just Skype one another?

Vertical Farming

Vertical farming is a concept and style of design that utilises space. The idea being that as humans we consume using traditional farming methods that are not space efficient. If we farmed vertically we could produce ten times the amount of food using the same surface area.

With food prices rising and the amount of space used in the world to farm ever increasing (currently we farm land the size of Brazil) demand, there will be a need to produce food with the upmost efficiency.

We currently use hydroponics to grow a lot of our food already so the notion of factory food already exists and isn't something to be afraid of. I am extremely interested in this idea of sustainability and self sufficiency.

The idea of vertical farming was the birth child of Dr. Dickso Despommier. There are many examples of vertical farm mock ups whicht people around the world have mocked up. The idea quickly became viral and people began creating there own designs.

Studio brief 2 - Theory into practice

I have decided to that I am going to conduct my research within the social impact of technology. I have been inspired and interested by Charlie Brooker's series 'Black Mirror', a series is produced by Zeppotron for Endemol. The 2 contain 3 episode each with unrelated narratives. The narratives are based upon the idea of our contemporary unease about our modern world with a 'techno paranoia' feel.

I worked out that I was mostly fascinated by the idea of technology shaping the way humans interact and behave which fitted perfectly under the ' Theory Into Practice' task.

My proposal

My aims are to explore clear themes within future technology and identify how this will effect humanity  socially. My objective is to research advancing technology releases and future predictions.

I know that from my initial understanding obtained from my interest of technology that I can explore and share technology with people that they will find interesting and engaging.

Most of the research I will gather will be mainly from the web because this is where the main body of information exists. The internet itself is predicted to overtake TV specifically in its reach and interaction world wide. I think I will be able to gather a lot of research as I find it such an interested topic. I began researching quite late but realistically I think I can collect enough research to be well informed on the topic of technology in the present to an extend I can inform others within my publication.

I have started looking at technology that is going to be implemented over the next two years. I have listed technology that I find interesting that I think will influence peoples life. I need to research into each technology further and specifically identify where the technology will effect people.

I will explore contextual theories, principles and processes introduced from the context of practice module. I will identify how I can represent my body of research practically into a printed document. I have decided I am going to work within print solely because I think my portfolio would benefit.

I think everybody should be interested in my proposal because everyone will probably be effected by technology if not already.

My ambitions are to create a publication that is visually interested with the content being thoroughly engaging and exciting the reader as I am about technology.

What is good? Research

How cool is this. This challenges our perception of pool parties and general swimming pools.

What is good? Research

I was researching how organic memory works and I stumbled across this image of a brain scan. I find it really interesting how colourful the scans can be. I think it is something to consider especially when originally I was really focused on producing something that was extremely colourful.  I am collecting these references as hopefully they will help me visually to produce informed design with contextual relevance. 

When I was looking at the brain scans I then came across glow in the dark cats. The catas were genetically modified in order to study their cells easier as the cats were being researched for the purpose of finding a cure for AIDS. Its weird that there probably is demand for glow in the dark cats on a commercial level. Links to perception quite well. 

Another example of bright highly coloured images of jellyfish. I was making a connection with how we perceive animals especially animals we don't really come into contact with apart from on Planet Earth with David Attenborough. 

What is good? Visual Research

Łukasz Ociepka

Zabrze, Poland

www.LukaszOciepka.pl

Memorial Museum of Siberia - branding

I have documented this because it is pretty much what I am doing. A part from I will be curating the exhibition too. Ociepka only designed the branding and identity for the museum. Although I say I am curating the exhibition too the more I research it the more I realise the task is pretty huge. The branding alone is a big task. I need to start researching artist and designers that could feature under the umbrella of perception and if I struggle to find them I might to have amend my brief.

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I need to start telling the story of the creation of the work I do. I need to create a book to put my work in context and also show the design decisions I have made from typography to colour swatches. 

These images are good reference as they are giving me ideas for products I could potentially and realistically create. Also really well photographed a laid out on the photography background.

I have never created signage for a museum/gallery before so the more examples a signage I can get the better. 

Although I like the graphic style used what I think is lacking is the creativity and design decisions such as real navigation. I think I can create way-finding that could be really useful in actually guiding people around the gallery and informing them precisely and efficiently.

I think generally people like to feel in control even when they are doing something as simple as navigating around a building. No one likes being lost or confused, so this is why I think it is relevant to properly instruct the audience. The demographic I am looking at are predominately adults which means they don't have infinite amount of time on hand - I know I don't and I know people around me don't either. So effective layout design which is efficient can only be positive. People are free to ponder at their own pace don't get me wrong.

Definitely need to figure out how I am going to show my signage and how I am going to document it. Would I mock this up or would I find somewhere I could utilise a poster stand?

The real strength in this work is that Ociepka has firstly designed a visually great brand but also really well documented it. It's really cool how he has photographed/ mocked up all of his work. Every product has been appropriately shown even the exhibition building further down the page.

I would of never of thought to make a name badge for the employees. It again is relevant and visually looks professional. The man is clearly quite happy to have his face on that badge.

Tickets on the surface play a small part in running the gallery, but myself, when I attend an event I like to keep the ticket as a personal record; if the ticket is really well designed I makes me happy. Although this may because I am in the creative industry and I have an appreciation for print. My audience research suggested that most people who view art galleries and museums are not predominately in the creative industry, but this doesn't stop me producing something I would keep!