The client for Fluxx wanted a logo with a hidden meaning. He specified lots of examples like the one below for us. It was easy understanding what he wanted but it was hard to apply this to his logo name. Fluxx? Th word Fluxx is quite a hard word for formulate any type of visual imagery from.
It was an interesting brief with a strong logo concept. You can see this example has the hidden numeral 8 throughout it. Very clever idea.
Here you can see the man riding a bike in the 'tour' part.
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